In the heart of South Yarra, a new $3 billion luxury apartment towers development is set to transform the skyline. The project developer, Gurner, and principal deconstruction contractor Mann Group VIC, aims to create a landmark in urban living.

The Jam Factory’s $2.75 billion redevelopment will feature housing, a hotel, office and retail space.

The project involves the dismantling of the iconic Jam Factory precinct in South Yarra. Originally constructed in 1858, the Jam Factory has a rich history, having operated as a brewery, a preserve and jam manufacturer, and later evolving into a retail and cinema precinct in the 1990s. The new $2.75 billion redevelopment will include 600 residences spread over five towers, 30,000 square metres of office and retail space, a world-class village cinema, and a 5-star hotel.

Alex Fraser was selected as Mann Group VIC’s recycling partner. Mann Group VIC’s National Operations Manager Khalid Awad explains why Alex Fraser was their preferred C&D recycling partner.

Approx. 35,000 tonnes of concrete, brick and asphalt will be recovered and recycled at Alex Fraser.

“Alex Fraser is an industry leader and they are our recycling partner of choice. The experience with Alex Fraser has been consistently positive, from the planning stages through to the delivery phase.”

As part of the demolition phase, Alex Fraser has recovered more than 20,000 tonnes of concrete, brick and asphalt to date, which will be processed at Clarinda Recycling Facility into high-quality, high specification, recycled Green Roads Construction Materials. Upon completion, it is estimated that approx. 35,000 tonnes of material will be recovered from the project site and recycled at Alex Fraser.

The iconic Chapel Street heritage facade will remain and be incorporated into the new design. The 50 metre high brick chimney will also be repurposed and rebuilt.

Alex Fraser Recycling BDM Justin Joubert explains what happens with the recovered materials.

“The concrete, brick, and asphalt from the project are being recycled at our Clarinda recycling facility, which will be repurposed into roadbase and aggregates for future reuse, in sustainable infrastructure and road construction in Melbourne’s south-east.

Justin explains some of the intricacies of this project.

“What sets this project apart from others is the unique site and location, the heritage aspects involved and the proximity to the rail corridor. It presents both challenges and opportunities, but does also showcase effective recycling efforts.”